Strategic Marketing
This course provides a systematic process of planning and development in marketing and communications. For example, how do we deliver or market products and services from one side of the world to the other.
About this program
An advanced marketing course that delves into the realm of strategic marketing as explores in greater depth consumer behavior, international marketing management, global / business communications, and product and services planning and development.
rnKEY MODULES & LEARNING OUTCOMES (including but not limited to)
rn Crisis Management
rn Corporate Social Responsibility and Sustainability
rn Brand Management
rn Reputation Management
rn Strategic Market Research Analysis
rn Global Communications Management
rn International Marketing
rn Market Research
rn Crisis Communications
rn Strategic Management
rn Product and Service Development
rn Business-to-Business (B2B)
rn Business-to-Consumer (B2C
rn Consumer-to-Consumer (Human-to-Human (H2H))
CAREER OPPORTUNITIES (including but not limited to)
rn Director, Strategic Marketing
rn Strategic Marketing Manager
rn VP, Strategic Marketing
rn Strategic Marketing Analyst
rn Global Strategic Marketing
rn Marketing Communications
rn Advertising and Event Promotions
rn Public Relations
rn Digital Strategy & Marketing
rn Strategy Analyst
rn Strategic Business Development Manager
rn Marketing Strategist
rn Search Engine Marketing
rn Digital Marketer
rn Market Research Analyst
rn Brand Strategy
rn Business Communications Specialist