Smart Online Marketing
This Online Marketing course teaches students the theoretical and practical applications of advertising, promotions, and consumer trends.
About this program
Take a look a most postings for online marketers and you will see at least one of the following job responsibilities and requirements: Digital Marketing, Internet Marketing, marketing management, strategic planning, business solutions, social networks, search engine marketing campaigns, email marketing campaigns, customer relationship management. Students enrolled in this course can upon completion of the course, work for organizations of varying sizes and industries around the globe, as independent contractors/freelancers, or employees of small, medium or large businesses.
KEY MODULES & LEARNING OUTCOMES (including but not limited to)
rn Integrated Marketing Strategies
rn Market Research
rn Promotional Tools
rn Sales Strategies
rn Public Relations
rn Consumer Trends
rn Media Platforms
rn Marketing & Communications
rn Event Management
rn Marketing Management
rn Leadership
rn Planning & Development
rnCAREER OPPORTUNITIES
Whether self-employed, or working for small, medium or large businesses and corporations, possessing online marketing skill sets can prepare one for several roles within the marketing field such as a marketing manager; sales and marketing managers; web marketing manager; marketing consultant; and, marketing analyst, for example.
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