Smart Marketing

About this program

Students enrolled in Canada Business Management College’s Marketing course will learn hands-on theory and practical knowledge immediately applicable to the current positions and employment/career goals. From marketing and communication, retail merchandising, market research and analyst, brand and product management, students equip themselves with knowledge and standard, experiential industry techniques to master the art of marketing on domestic and international levels.

KEY MODULES & LEARNING OUTCOMES (including but not limited to)

rn Marketing Communications
rn Merchandising
rn Market Research
rn Brand and Product Management
rn Digital Marketing
rn Relationship Marketing
rn Integrated Marketing
rn Strategic Communications Management
rn Marketing Analysis
rn Public Relations Management
rn Social & Digital Media Tools
rn Consumer Trends & Behaviour
rn Project Management
rn Customer Relations Management
rn B2B (Business to Business)

rn

CAREER OPPORTUNITIES

rn Advertising Manager
rn Market Researcher (Director, Manager, Supervisor, Analyst)
rn Account Coordinator
rn Brand Manager
rn Product Manager
rn Media Buyer
rn Media Coordinator
rn Account Executive
rn Account Manger
rn Advertising Sales Director

Curriculum

7 modules. Select a module to see its lessons. Registered students open the full lessons, exams and assignments in their portal.

Instructors