Marketing Boot Camp
Your best course of action is to start with a great plan: A great sales plan and a great marketing plan, that is. The goal is to execute on all the basics — and to execute them well. Marketing Boot camp Basics is specifically designed to help small business owners and start up-entrepreneur
About this program
Optimize your search visibility and drive website traffic using high-impact content marketing strategies.
YOUR IMMEDIATE TAKEAWAY
rnBuild your business by leveraging your current content
rnDevelop original, relevant content to attract your target audience
rnBoost leads and sales by engaging more customers and prospects
rnNow, more than ever, content is king. By understanding the ins and outs of content marketing you will discover the best ways to drive and increase traffic to your website.
With Google constantly changing its search engine algorithms, content marketing is the clearest route to increasing your website traffic. In this 2-day course, you will get a handle on why people share information, how they share it and how you can take advantage of this. These insights will enable you to use content marketing to increase your site’s appeal and thereby improve your results.
You will develop and refine your content marketing strategy by brainstorming ideas and content for blog posts, webinars, web copy, email blasts and more. Through hands-on activities and case studies, you will leave with fresh ideas and content you can apply immediately.
How You Will Benefit
Understand how to incorporate content marketing into your marketing efforts
rnUtilize SEO principles and practices so people will find you easily
rnPublish your content and engage prospects and customers
rnFind out what content your customers really want–not what you think they want
rnDeliver that content and watch your website traffic increase
rnTrack your results accurately
rnExplore how to use social media to better and more efficiently communicate with your networks
rnWhat You Will Cover
Discovering the importance of consistency
rnLooking into keyword strategies
rnExploring various types of content marketing including email, blogs, video, webinars and published works
rnStudying SEO tips, tricks and best practices
rnLeveraging your current content by reusing and repurposing, not repeating
rnOptimizing your content by understanding its purpose and role in the sales cycle
rnConnecting with your target audience by creating the right content
rnDiscovering what resources you need to manage and sustain your content marketing initiatives
rnMeasuring your successes and failures
rnWho Should Attend
Marketing managers, product managers, brand managers, CMOs web content managers, web developers and copywriters who want to see stronger results from their content marketing efforts.
rnSpecial Feature
Participants are strongly advised to bring a laptop to the seminar.
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