Market Research & Intelligence
Learn what motivates people to buy and sell products and services.
About this program
How does factors such as geographical location, socio-economic status, culture, and age, among other things, influence the buying behaviors of and purchasing power for individual consumers.
rnKEY MODULES & LEARNING OUTCOMES (including but not limited to)
rn Qualitative and Quantitative Data Analysis
rn Market Research (Domestic and International)
rn Design Surveys and Questionnaires
rn Digitization of Marketing Research
rn Tools for Market Research
rn Industry Research
rn Positioning
rn Consumer Trends
rn Business Presentations
rn Legal Issues and Ethics
CAREER OPPORTUNITIES (including but not limited to)
rn Strategy Analyst
rn Business Consultant
rn Business Planning Analyst
rn Financial Advisor
rn Product Marketing Manager
rn Market Insights Analyst
rn Business Development Associate
rn Business Strategy Analyst
rn Territory Manager
rn Marketing Analysts
rn Inventory Analyst
rn Project Manager
rn Program Manager
rn M&A Analyst
rn Corporate Development Analyst
rn Not-for-profit
rn Public sector organization
rn Private sector businesses