Key Account Management
It is make or break when account managers are tasked with acquiring new business accounts to sustain their organization’s operations. However, once accounts are acquired, the more difficult part is to maintain those relationships, and leverage them to create further business development op
About this program
Using real-world scenarios students learn how to manage multiple business accounts of fictitious organizations spanning the gamut of the professional services business world. The course concludes with student acquiring an account with a real-world organization and managing that account. A practical write-up of students’ experiences is required prior to the close of the course, and will determine successful completion of the course and course objectives.
rnKEY MODULES & LEARNING OUTCOMES (including but not limited to)
rn Sustainable Business Development
rn Business Account Acquisition
rn Account Evaluation
rn Training & Development
rn Strategic Planning
rn Program Selection
rn Interpersonal Communication
rn Professional / Business Communication
rn SMART goals and objectives setting (short- and long-term)
rnCAREER OPPORTUNITIES (including but not limited to)
rn Client Relations Management
rn Account Supervisor
rn Account Executive
rn HR Recruiter
rn Creative
rn Business Development (Manager, Assistant, Specialist)
rn Marketing
rn Product Managers
rn SME Business
rn District Management
rn Sales & Promotion Management
rn Training & Development